Tuesday, June 29, 2010

World Cup 2010 + NIKE

As the World Cup 2010 draws to a close, I thought I'd share this beautiful promotional piece by Wieden + Kennedy and artist Diem Chau who was commissioned to to carve 66 crayons for Nike's promotion of the World Cup. The campaign was appropriately titled, "Write Your Future".





Wanye Rooney in Timberwolf from Crayola. Introduced in 1993 in the Big Box of 96.


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